Best advice on how to make an employer want to hire you
1). WHY RESUMES ARE NOT THE MOST EFFECTIVE MARKETING PIECES
If you are marketing yourself, you need a marketing piece. You only have one chance to get an employer’s attention once your marketing piece makes it to someone’s desk. Most people use their resume, accompanied by a cover letter, to market themselves.
That’s the first fatal mistake. Using a resume to market yourself is ineffective for the following reasons:
1. Resumes disqualify candidates far more often than qualifying them.
2. A resume, even a one-page resume, has far too much visual information on it, to be an eye-riveting, attention grabber. It will get lost in the stack, along with a hundred or so other “really good” resumes.
3. Descriptions of previous job responsibilities do not sell. There are only three things that an employer is really interested in, and you must fall into one of these 3 categories if you are to get an interview:
i. How your skills meet his immediate needs. Can you fix his toothache?
ii. How your contributions will increase company revenues. Here’s where you can actually create a position where there wasn’t one if this area is strong enough.
iii. How your contributions will decrease company expenses. This too is a strong seller…