Firms Get Help Fighting Lies on the Web
September 9, 2010 by admin
Filed under Career News and Advice
NEW YORK (TheStreet) — Several years ago, B.L. Ochman ran a business called “Rent a Kvetch,” in which clients hired her to complain for them and get results. Most of the complaints had to do with lousy customer service from large, impersonal companies. “In the ’80s, there was no way for average people to get heard,” she says.
Enter the Internet, which has afforded a sounding board for anyone who wants to complain — anonymously or otherwise — and gives erstwhile powerless iniduals the chance to thump a company’s reputation.
“It could be one kid in Bulgaria making a video about your product, but that’s going to cause a problem if it starts spreading around,” says Ochman, now a director at Proof Digital Media, the online media arm of the public relations agency Burson-Marsteller …
Read the original article at Mainstreet